Crypto Discord Communities: How Re Builds 900 Daily Active Users Without a Token
Crypto Discord space has always been very crowded. Most projects follow the same playbook: promise an airdrop, watch people flood in, then watch them disappear the second the token launches. It's become so predictable that when you find a project doing something different, it's genuinely worth paying attention to.
Want to 4x your Discord engagement and get free nitros & steams every week✌?
Re is that project. And here's the wild part: Re is a B2B reinsurance platform. Reinsurance is, frankly, boring. Yet their Discord has 900+ daily active users who actually care about the project. No token. No airdrop coming. Nothing. The entire engagement is organic.
Most crypto discords follow a predictable pattern: explosive growth, then steady decline. Re breaks this mold entirely. Their Discord community actually gets stronger as it grows. Engagement goes up instead of down—which is rare enough in the crypto space to be genuinely fascinating.
The Numbers Behind One of the Best Crypto Discord Communities
According to our analytics, over 900 people chat every day, collectively sending roughly 30+ messages per member. That's about half an hour a day, per person. Their social reach—basically how often members talk to other members—sits around 6. The average crypto discord? 2.5. And their 5-minute chat retention is above 50%, compared to the typical 40%.
But here's what actually matters: those numbers represent genuine community value that exists independent of token price or airdrop speculation. That's the thing most crypto projects miss entirely.
What Makes Some Crypto Discords More Successful Than Others
After studying how Re operates, three things stand out:
The leadership actually values the community. Most B2B companies, especially in traditional industries like reinsurance, don’t see consumer communities as valuable. Re’s leadership recognized early that their Discord members were creating high-quality organic content on Twitter—and everyone understands the value of growing on Twitter. This top-down buy-in is essential for allocating resources and maintaining long-term commitment.
The team actually shows up. Chaz, who runs the community, comes from streaming and Web2, which gives him a natural ability to connect with people individually. It makes a huge difference when your core team is actively engaging versus treating Discord like a necessary evil. The server has gone through constant iteration because they're so close to the community. It's a living organism—if you don't tend to it, it will die.
Being big becomes an advantage, not a liability. Because Re grew organically, its size creates multiple benefits. Almost every week, one of their members connects them with other projects in the space. Being big means they don't have to do cold outreach. They can also be selective—they used to give out roles easily, but now they give them only to the most deserving members manually. People still want them because it's prestigious within such an active server. And here's the thing: attracting the best also means your members are smart people who are active in other top-tier projects. Cross-server partnerships become even more valuable.
Building Vibe When You Have Nothing to Sell
When Re started, they didn't really have a product that most Discord users could interact with. Even now, because the minimum for staking is so high, most people who show up aren't stakers yet. So what do people do when they join a crypto discord with no immediate utility?
Re's answer is vibe. And I know that sounds vague, but it's made up of a thousand little details.
The most obvious part is messaging and characters. Re has an octopus—something easy to draw, easy to modify, representative of resilience and intelligence. But here's what's cool: the project gives the character a shape, and the members give it life by creating their own fan art. That's the difference between having a mascot and having something people care about.
The other part is how the team engages. And I can’t stress this enough: human interaction beats automation every time. Chaz greeting people, engaging with them individually, being warm and relatable—that matters more than any bot could ever hope to. The unfortunate truth is that communities are driven by their core teams. No amount of AI should take on the role of being a great community leader. I don't think it can.
How to Create Roles in a Crypto Discord Community
Re has gone through quite a journey figuring this out, and their evolution is instructive for any crypto discord trying to develop their leveling and role systems.
At the beginning, roles were easy to get. Because the process was automatic and there was a checklist of things to do, the general feeling was that roles were cheap and easy to earn—so people didn't appreciate them. Now, all roles are manually selected. One key insight: no amount of chats, points, or actions will guarantee a role. Making people work for it is essential.
Here's something else that surprised me: Re used to give out cash rewards for users in specific roles. In retrospect, this attracted the wrong audience—people who only hung around for the money. Now that monetary rewards are off the table, they're attracting the right users with the right mindset. People work harder, generate genuine organic content, and try to educate others in their own ways.
Beyond that, Re gives exceptional users shoutouts on both Discord and Twitter. Because they're so close to the community, they know exactly who deserves recognition. Being mentioned by an official Twitter account is a validating experience. It costs nothing and creates lasting loyalty.
How to Leverage Your Discord to Create the Best Crypto Content
Unlike typical crypto trading Discord servers that focus solely on price action and signals, Re has built something more sustainable: a content creation engine that benefits both the project and the community.
Create a lot of in-house content. Users need something to consume and learn from. Re invests heavily in educational content via their docs and Medium. Education should always be a priority, and it starts with original content from the internal team. However, the most effective way to educate members is through X articles.
Manually review everything. For several reasons: First, people write better when they know a human will read it. Second, your social media feed represents your brand and your taste. By manually reviewing, you ensure people communicate the way you speak—and that solves the problem of AI slop. The team has an explicit policy against AI content, and it’s obvious when content is genuine because it’s personal in the way it reflects understanding of how Re works.
Give meaningful feedback. Re gives feedback by shouting out users who consistently promote good content. If you create good content but don’t get promoted, you’ll look at what others are doing and learn what works in this particular server. Yes, some members will give up and leave, but the best will keep improving—and eventually, they’ll get recognized.
The Twitter-Discord Connection That Most Crypto Projects Miss
Usually, Twitter is the top of the funnel, driving users to Discord. But in the most successful cases like Re, Discord drives traffic back to Twitter by providing highly valuable content.
The core team stays active on Twitter. Because more people casually check your Twitter account, it pays off when the team responds quickly there rather than only on Discord. It’s easier for people to spend time on Twitter if they’re not native to Discord users.
Core fans drive the best content to Twitter. Discord members create content that the team acknowledges on Twitter, and then those fans share their recognition back on Discord with their friends. This creates a positive feedback loop that strengthens both platforms.
How Crypto Discord Members Actually Learn
Twitter is the best way to educate your members. It’s a complicated process—don’t expect to get it done in one shot. Users casually interact with tweets through low-effort engagement like likes or retweets. Every tweet becomes an opportunity to instill bits of information. They repeat the same messages over and over—simple messages that people eventually remember. Eventually, people create their own tweets, and as a byproduct, they read longer content, such as X articles more carefully.
Another key point is to view your brand presence as a network of accounts, including both the official handles and those of core team members. Ultimately, people prefer interacting with other people rather than abstract concepts. Therefore, when there is important news or educational material to share, Re ensures that all core team members are discussing the same topic. Below is a screenshot of a core team member sharing Re’s Q3 progress.
This process usually takes at least 3-5 interactions before users get semi-familiar with the product, but it creates a much deeper understanding than traditional marketing approaches.
Why Manual Beats Automated in Crypto Discord Communities
One of the most surprising things about Re is how they've moved away from automation over time. They give roles manually. They check the content manually. They don't allow members to submit AI art or AI content.
This might seem counterintuitive in a space obsessed with efficiency and scaling, but there’s wisdom in this approach. What’s valuable in a community isn’t your achievement—it’s your human attention. It’s when you decide to spend time in your precious life to care and give feedback to another human being, even when you don’t have to.
Being judged by AI probably sucks, and it seems like the right thing to do is to ask a human to judge a human’s work. This human touch is what separates communities that last from those that fade away when the next shiny project appears.
The Talent Factor Every Crypto Project Should Care About
A lot of people understand that you need A-level teammates to build something great. What surprised me about Re is that they think about this in their community, too.
Here’s their rationale: If you give someone a special role but their work is only a quality of 3, what are you telling the person who did 10/10 work? You’re inherently punishing excellence by ignoring effort.
Second, you’re ultimately competing for a small group’s attention. Really smart people want to be around other really good people. They can join your project or others—why would they spend time with you? Because the people are interesting, they’re genuinely nice, and they want to create content for your project because other smart, top-tier people are also creating content for you.
This creates a virtuous cycle where quality attracts quality, and the community becomes increasingly valuable to be part of.
What This Means for Your Crypto Discord
Re’s success offers a blueprint that any crypto project can follow, regardless of its product or stage:
Start with genuine value, not token incentives. Build something people want to be part of because it’s interesting and valuable, not because they might get paid.
Invest in human connection. Have real team members actively engaging in the community. No amount of bots or automation can replace authentic human interaction.
Be selective about recognition. Make roles and recognition meaningful by being thoughtful about who receives them. Quality over quantity always wins in the long run.
Create content feedback loops. Build systems that amplify your best community content across platforms, boosting recognition for creators and value for your project.
Think long-term. Re has been building their community for years without a token launch. They focused on sustainable engagement rather than quick growth hacks.
The crypto Discord landscape is crowded with projects chasing the same playbook of airdrops and token incentives. Re proves there’s a better way—one that creates lasting value for both projects and their communities. The question isn’t whether you can replicate their success, but whether you’re willing to invest the time and human attention required to build something real.