Building Engaged Communities on Discord with NFTs: Tips and Examples
This week, QuestGPT was featured in an article by CryptoNewsZ, highlighting the project's journey and the role of our community in its creation. The author mentions QuestGPT’s use of NFTs as one of the driving forces behind our community, and we can definitely attest to the truth of that statement.
QuestGPT's ability to mint NFTs based on player adventures, is a feature that our community has embraced and can't get enough of. So in today's blog post, we're going to take a deep dive into a few examples of how leveraging NFTs can help founders and community managers build bigger, better, and more engaged communities on Discord.
1. QuestGPT: Creating Shared Adventures with Unique NFTs
QuestGPT is a prime example of how NFTs can be used to build communities on Discord. After launching our NFT feature, QuestGPT acquired a number of super users, such as one member who played it 26 times just to create their own personal collection of custom NFTs. This success highlights how NFTs are all about a sense of belonging, and nothing makes users want to earn a piece of this more than after they have worked hard on a quest.
Furthermore, QuestGPT made it "hard" for users to obtain an NFT, similar to how projects in the past required members to grind to get whitelisted. However, instead of meaningless grind, QuestGPT's clever server design and gamification process encourage users to spend meaningful effort on their projects and potentially have emotional connections with their personalized creations. To achieve this, project founders and community managers should be clever about how they reward participants, as well as what "unique" means. For QuestGPT, uniqueness is all about the user's own content.
By creating unique experiences and challenges for their community to participate in, and rewarding them with personalized NFTs for their efforts, project founders and community managers can foster a sense of exclusivity and ownership within the community. This can help increase engagement and participation, as well as create emotional connections with the personalized creations that users can take pride in showing off to others in the community.
2. Axie Infinity: Using In-Game Items as NFTs
Axie Infinity is another great example of how NFTs can be used to build community on Discord. Axie Infinity is a blockchain-based game that allows players to collect and battle fantasy creatures called Axies. In Axie Infinity, players can earn in-game items that can be used to enhance their Axies and improve their chances of winning battles.
These in-game items are also NFTs, which means that players can trade them with other players or sell them on the open market. This creates a secondary market for in-game items, which can help increase engagement and participation in the game.
Project founders and community managers could leverage Axie Infinity's method by creating their own in-game items that are also NFTs. These could be anything from weapons to power-ups to special abilities that can be used in the game or even in other applications. By creating valuable in-game items that are also NFTs, you're giving members a reason to participate in the game and engage with the community.
3. Tfue: Using NFTs to Build and Monetize Your Creator Community
Tfue's launch of his "Tfue King of Gaming" NFT collection is a great example of how creators can use NFTs to build and monetize their communities. However, this concept of community-as-a-product is not just limited to Tfue, as it is something that many influencers and project founders believe in. In the Web 2.0 space, on average only 10-15% of fans are willing to pay around $6-10 per month. But with Web3, this is changing dramatically, as fans are spending an average of $40/month on their creators due to the addition of Web3 elements. These statistics are based on proprietary data from our involvement in both Web2 and Web3 clients. By introducing Web3, an influencer can 4x the average fan's spending.
Using NFTs to create unique and exclusive collectibles can help creators build a more engaged and dedicated following. For example, project founders and community managers could create their own NFT collections that provide fans with exclusive perks and benefits such as access to exclusive content or events, the ability to vote on upcoming features or products, and even the chance to suggest game choices for influencers to stream. By using NFTs to create a sense of exclusivity and ownership within your community, you can foster a deeper emotional connection with your audience, and build a thriving and sustainable creator community.
Here are some additional tips on how you can use NFTs to build and monetize your own creator community.
- Create unique and exclusive NFTs that offer real value to your fans. This could include access to private Discord channels, early access to content, exclusive merchandise, or even personalized shout outs.
- Offer limited editions of your NFTs to create scarcity and drive up demand. You could also consider offering different tiers of NFTs with varying levels of benefits or access.
- Design events and games to inspire creativity and imagination in your community. For example, you could host contests based on popular memes, or encourage people to submit their own short stories or designs related to your content.
- Offer opportunities for collectors to interact with each other and collaborate on projects. This can help foster a sense of community and build stronger connections between your brand and your audience.
- Use your NFTs as a catalyst to inspire creativity and bring people together around your brand. By providing interactive opportunities and unique benefits for collectors, you can encourage deeper engagement and loyalty within your community.
In conclusion, NFTs can be an incredibly powerful tool for building engaged and dedicated communities on Discord. By leveraging NFTs, project founders and community managers can create unique and exclusive experiences that offer real value to their fans, while fostering a sense of exclusivity and ownership within the community. From QuestGPT's shared adventures to Axie Infinity's in-game items and Tfue's creator community, there are many examples of how NFTs can be used to build thriving and sustainable communities.
To use NFTs effectively, project founders and community managers should create unique and exclusive NFTs that offer real value to their fans, offer limited editions to create scarcity and drive up demand, design events and games to inspire creativity and imagination, and offer opportunities for collectors to interact and collaborate on projects. By providing interactive opportunities and unique benefits for collectors, project founders and community managers can encourage deeper engagement and loyalty within their community. The future of community building on Discord looks bright, and NFTs are sure to play a significant role in building the communities of tomorrow. By embracing the power of NFTs, project founders and community managers can create truly unique and memorable experiences for their fans and build engaged and dedicated communities that stand the test of time.